Seasonal PDP Optimisation — Christmas 2026
Use campaign visibility to prioritise the portfolio before peak demand
PROTOTYPELive28 Sep 2026, 09:14 BST
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880000
Christmas 2026 — PDP Readiness Window
Days · Hours · Minutes until the peak planning deadline
Not ready
4
Immediate intervention
In progress
6
On plan with dependencies
Ready
14
Campaign-ready PDPs
Incremental opportunity
£2.1M
If all gaps close
PDP readiness score
YoY seasonal uplift potential (£k)
| SKU | Retailer | PDP score | R&R | Search rank | A+ content | Readiness | Deadline | Owner |
|---|---|---|---|---|---|---|---|---|
Johnnie Walker Black Label 70cl | Tesco | 54 | 3.8 ★ | N/A | missing | not ready | 1 Oct | A. Patel |
Captain Morgan Spiced Rum 70cl | Sainsbury's | 60 | 3.9 ★ | 17 | draft | not ready | 10 Oct | M. Chen |
Baileys Irish Cream 1L | ASDA | 71 | 4.3 ★ | 14 | draft | in progress | 15 Oct | S. Jones |
Smirnoff Vodka 70cl | Waitrose | 67 | 4.1 ★ | 11 | draft | in progress | 20 Oct | R. Lewis |
Tanqueray Gin 70cl | Tesco | 83 | 4.6 ★ | 4 | live | ready | Live | A. Patel |
Guinness Draught 10x440ml | Sainsbury's | 81 | 4.5 ★ | 5 | live | ready | Live | M. Chen |