Search & Taxonomy — Seasonal Optimisation
Align priority SKUs with retailer search terms and taxonomy before peak
PROTOTYPELive28 Sep 2026, 09:14 BST
OverviewPDP ExcellenceSeasonal PDPSearch & TaxonomyOOS AlertsLost Buy BoxRetail Media WasteScenario Calculator
Keyword gaps
4
Across priority terms
Revenue at risk
£114k
Search-linked opportunity
Avg category rank
#11
Priority portfolio
Search share loss
−18%
Against target
Search rank × priority SKUs × priority terms
Lower rank is better · N/A visualised as 99
| SKU | Retailer | Search term | Traffic share | Current rank | Target | Gap type | Opportunity | Action |
|---|---|---|---|---|---|---|---|---|
Johnnie Walker Black Label 70cl | Tesco | whisky gift set | 28% | N/A | #5 | missing from title | £48k | |
Baileys Irish Cream 1L | Tesco | cream liqueur gift | 22% | 14 | #5 | bullet only | £38k | |
Smirnoff Vodka 70cl | ASDA | premium vodka UK | 16% | 11 | #5 | missing from title | £17k | |
Captain Morgan Spiced Rum 70cl | Sainsbury's | spiced rum christmas | 19% | 17 | #6 | taxonomy mismatch | £11k | |
Tanqueray Gin 70cl | Tesco | premium gin gift | 13% | 4 | #5 | on target | — | |
Guinness Draught 10x440ml | Sainsbury's | christmas beer case | 9% | 6 | #6 | on target | — |