PDP Excellence — Always-On Optimisation
Sense → Identify → Prioritise → Execute → Measure · Quarterly cadence
PROTOTYPELive28 Sep 2026, 09:14 BST
OverviewPDP ExcellenceSeasonal PDPSearch & TaxonomyOOS AlertsLost Buy BoxRetail Media WasteScenario Calculator
Critical SKUs
3
Below action threshold
Revenue at risk
£338k
Estimated opportunity
Monitored SKUs
24
Across priority retailers
Avg PDP score
67/100
Benchmark: 78
✓ STEP 1
Sense & Monitor
✓ STEP 2
Identify Gap
✓ STEP 3
Prioritise
● STEP 4
Hand-off & Execute
○ STEP 5
Measure & Re-run
PDP score vs benchmark
Sales trend MoM %
| SKU | Retailer | PDP score | vs benchmark | Sales MoM | R&R | Opportunity | Status | Action |
|---|---|---|---|---|---|---|---|---|
Johnnie Walker Black Label 70cl | Tesco | 54 | -24 | ↓ 18.4% | 3.8 ★ | £142,000 | critical | |
Captain Morgan Spiced Rum 70cl | Tesco | 60 | -18 | ↓ 12.1% | 3.9 ★ | £64,000 | critical | |
Smirnoff Vodka 70cl | ASDA | 67 | -11 | ↓ 9% | 4.1 ★ | £87,000 | warning | |
Baileys Irish Cream 1L | Sainsbury's | 71 | -7 | ↓ 5.2% | 4.3 ★ | £45,000 | warning | |
Tanqueray Gin 70cl | Waitrose | 83 | +5 | ↑ 2.1% | 4.6 ★ | — | healthy |