Scenario Calculator
Model uplift from fixing PDPs, recovering Buy Box and reducing OOS
Scenario Calculator
Model revenue uplift from action recommendations before committing resource. Assumptions are derived from the dashboard snapshot dated 28 Sep 2026.
Gross annual uplift
£0
Before confidence weighting
Expected uplift
£0
Weighted by confidence
Total effort
—
Across all selected levers
Fastest impact
—
Select a lever to begin
Fix priority PDPs
£84.5k avg annual opportunity per below-benchmark PDP (JWBL £142k, Smirnoff £87k, Capt. Morgan £64k, Baileys £45k)
Gross uplift
—
Expected
—
Effort
—
Impact in
14d
Recover Buy Box
£75k per SKU returned to 100% win rate — JWBL losing £4.2k/day, Baileys £1.8k/day on Amazon
Gross uplift
—
Expected
—
Effort
—
Impact in
3d
Reduce out-of-stock
£100k per 1pp OOS reduction across priority stores — 4 active alerts burning £8.1k/day, trending up 14 days straight
Gross uplift
—
Expected
—
Effort
—
Impact in
7d
Seasonal PDP readiness
£36.5k avg per SKU ready before deadline — £1.7m seasonal pool across 6 SKUs, 4 not yet ready
Gross uplift
—
Expected
—
Effort
—
Impact in
30d
Stop media waste
£2.99k/day at risk while Buy Box is lost — JWBL £2.1k/day, Baileys £0.89k/day; savings count from day one
Gross uplift
—
Expected
—
Effort
—
Impact in
1d
Recommended sequence
Ranked by expected uplift per person-day
Move a slider or pick a preset to build a plan.
90-day cumulative impact
Expected uplift recognised over time, after each lever's ramp-up
No scenario selected.
Assumptions & caveats
How these numbers are built
- • Uplift figures are annualised from the per-SKU opportunities in each dashboard section.
- • Expected value applies a confidence weight: high 90%, medium 70%, low 50%.
- • Levers are assumed independent — in practice, PDP fixes also lift search rank and seasonal readiness.
- • Media waste savings start immediately; PDP and seasonal uplifts ramp over weeks.