Retail Media Waste — Buy Box Protection
Prevent wasted spend on Buy Box-lost SKUs
PROTOTYPELive28 Sep 2026, 09:14 BST
OverviewPDP ExcellenceSeasonal PDPSearch & TaxonomyOOS AlertsLost Buy BoxRetail Media WasteScenario Calculator
Daily media spend at risk
£2,990
Across two SKUs
SKUs with media waste
2
Buy Box below 100%
Wastage avoided MTD
£8,400
Protected investment
Avg time to pause
4.2h
From alert to action
Daily spend at risk vs wastage avoided (£)
Spend breakdown — affected SKUs today
| SKU | BB win rate | Sp Ads spend | DSP spend | Total at risk | Days exposed | Waste risk | Campaign status | Action |
|---|---|---|---|---|---|---|---|---|
Johnnie Walker Black Label 70cl | 78% | £1,420 | £680 | £2,100 | 3 | £6,300 | active | |
Baileys Irish Cream 1L | 91% | £620 | £270 | £890 | 2 | £1,780 | partial pause |
JWBL campaigns still live
Immediate action prevents another £2,100 of ineffective daily spend.
Wastage avoidance log
Completed protection actions
| Date | SKU | Event | Spend paused | Duration | Wastage avoided | Logged by |
|---|---|---|---|---|---|---|
| 14 Sep | Smirnoff Vodka 70cl | BB lost — OOS | £720/d | 4 days | £2,880 | System auto-alert |
| 19 Sep | Captain Morgan | BB win rate 88% | £480/d | 4 days | £1,920 | Agency — M. Chen |
| 22 Sep | Tanqueray Gin 70cl | BB lost — 3P price | £890/d | 4 days | £3,560 | System auto-alert |